Massage the Message

Spielmann used the Vasulkas and Paik as the examples of the two different paths of how to understand video and the electronic medium. Basically, the Vasulkas’ experimental video works were working on investigating the new electronic medium’s internal world, its transformative and “massaging” capabilities. In this path, video artists explored the medium’s manipulative potentials and tried to prove the medium’s extensibility itself. Just like how Hill used video graphics to build a new electronic vocabulary. They viewed video medium independently and demonstrated the interrelation of machines and the video medium. By exploring the structure of interrelation of video medium, those artists experimented the generation of electronic pictoriaility, and its flexibility, instability, and exchangeability. In experiencing the manipulated delay and feedback that happen exclusively in video medium, those artists were trying to achieve a conceptual understanding of the time and movement in electronic media. They explored and discovered the structure specific to video medium, and demonstrated the notion of coherence through construction as well as deconstruction of the audiovisual signal process in generating an electronic pictoriality.

However, the other path, as the work from Nam June Paik, was working more on the possible effect of multiplication on the video-television interaction and its multimedia spectacle performance. Paik had a very different attitude toward how art understand the relationship between video and its implications for conceptual creation. His major difference from the Vasulkas started from their difference views on how to differentiate video and television. Like how Paik did in his work McLuhan Caged, he was doing something more than just manipulating a fluid digital pictoriality inside a computer screen, he inserted video and other media art into his television. Television as a preprogrammed medium of transmission was not in the exploration of the first path of experimental video artists like the Vasulkas. However, Paik’s remediation of the television program as a medium did take a great part in his art approach, which was demonstrating the notion of “message as the massage”, and applied it into his television’s existing program structure.

About the idea of massage the message, the Vasulkas concentrated on the video’s structure and the fundamental matrix inside the video medium. Like what he did with the work Art of Memory, he explored the possibility to massage the shape, color, duration, implications of historical records in his video, and then presented the medium’s capability in massaging or distorting the conceptual content of imagery, in deconstructing the older media’s social functions as well as establishing a new image culture. Well, Paik’s approach to distort a television image by giving the media a magnet massage truly responded to McLuhan’s media theory. Not only the message from the media is new, but also the media’s massage on the message itself. Paik’s art approach was focused on the interference and distorting the electronic pictoriality with the regard to the basic electronic signal. The massage and manipulation and explanation of media as message itself was represented in his artwork. The electronic pictoriality, as the major art investigating point for the Vasulkas, was nothing more than a signal process to Paik, and he was using new machines to insert the electronic pictoriality into his television for displaying a more complex and complicated electronically transformation, which demonstrated his distinguished understanding toward the aesthetical concepts about the specifics of video as a new medium. 

Video Art and Forming Memories

In Woody Vasulkas' of Art of Memory, the artist integrated the documentary film and photography into flows of digital manipulated images. Black-and-white newsreel footages of cavalry and flaming buildings were processed into moving, multi-screen polyhedrons; the sky behind the figure suddenly crawls with geometric "rain". Then comes the voice of an important historical feature, on seeing the first explosion of the atomic bomb. Vasulka transformed the historical imagery and audio into new visual displays.

First of all, the obvious theme for this video is a critique on the use of historical recording imagery technology, photography and film. By transforming the footages and images of wars into fluid digital movement and ambiguous shapes, the artist concerned about the military-industrial use of such technology. He was questioning on the present and the preservative aspects of history and our memory about that. His point was to deconstruct the relationship between our memories about the history with those “historical” black and white events footages. By transferring the filmic records into other media and translated them into the state of an electronic pictoriality, he challenged the priority in human notions and entered into the private space of historical documents.

Secondly, the major theme for Vasulka’s work is to investigate the historical distance of the media used and point to the storage function of historical documentary imagery and sound. By transforming old records of images and sound into energetic and fluid electronic movements, he freed or activated those dead visual/audiovisual materials, and then translated them back from being a container of human memory into remembered history. He changed the critical distance in the display of imagery as memory. By making the war footages into waveforms surfaces in the new electronic pictoriality, Vasulka used his computer- generated forms proved how memory distorted the shape of events, and how permeable was the media imagery as a container of supposed truth influenced our understandings. By this, he demonstrated the self-reflexivity of video technology as a new medium. And then brought new notions to the aesthetic content in understanding the distance between the two levels of display, resulting in exploring the construction of our memory based on a picture world and the way to view our imagery cultural.