Baldessari's video art work concerns video as a medium. "The live character, the directness and simultaneity of recording, and reproduction" of the medium function well in connect with audience, and that brings more meanings to the artistic video action and video performance.
In particular, Baldenssari always performing before the camera, and let the film record everything he does. Without any editing, cutting and refining to the footages, Baldenssari used his video action as an ironic critique of the genre of conceptual art and Fluxus art.
In Baldenssari Sings Lewitt, (1972), he put arcane theoretical discourse and popular music together by singing Sol Lewitt's comments on conceptual art in selected popular melodies. This "art aria" functions as a meta-conceptual exercise to comment on the arrive of mass media in all communication formats.
The critique of "an art-immanent illustrative typology of art" became more obvious in his work, Teaching a Plant the Alphabet, (1972). The uncut videotape of his live performance was so boring and dead to watch and that challenged the audience's view about the protected realm traditional concept of video art. He investigated the situation of those protected realms of art, and demonstrated the influence from pop cultural and mass media, which constructed the modern art in a large extant. However, Baldenssari also critiqued his own idea in his earlier work I Will Not Make Any More Boring Art (1971). In this really really boring video, the artist used the medium itself to address his give-up on pursuing the immanent nature of fine art in today's media world.
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